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For the second year running, we were thrilled to be on board as an event sponsor of the Tour of Cambridgeshire. Based at Peterborough Arena, the Tour of Cambridgeshire is a cycling festival that features the closed road UCI Gran Fondo World Series (UGFWS) Chrono Time-Trial on the Saturday and the closed road UGFWS Gran Fondo on the Sunday, making it the UK's only fully closed road event.
The amazing weekend kicked off for us as soon as registration opened on Friday afternoon. Over the weekend, we joined fellow brands in the Expo Area where we demonstrated our waterproof technologies as well as selling our new Spring Summer range. This included popular products such as the Madeleine Classic, Ventoux Classic and our waterproof Cycle Oversocks.
After a sucessful Chrono on Saturday, Sunday saw thousands of riders and supporters from across the country and the world, turnout for the 80.2 mile Gran Fondo. This year we were given the opportunity to sponsor the Sport Category which is aimed at riders who wanted to compete against family and friends. The weather was perfect for the occasion and the atmosphere was electric with anticipation.
It was our honour to supply prizes for the Chrono and the Gran Fondo and it was fantastic to meet some of the winners, including Australia's Elizabeth Randall who won the over 70s Women's category and qualified for the time trial title at the UCI Gran Fondo World Championships. Our own brand ambassador, Dave Saunders also participated in the Gran Fondo and qualified for the UCI Gran Fondo World Championships!